this more acutely now I have a global role. What is the single biggest global PR issue that Airbus has ... an interesting example of a global issue which only preoccupies the time of a few of us, but which could have a ...
When it comes to fighting global disease, the pharmaceutical industry has the apparently ... with cynicism. However, John Weekes, chairman of the global trade practice at APCO, says: 'The TRIPS ruling ... and Roche have been supplying products at heavily-reduced costs to 19 countries globally. 'There ...
Black Ops has been a massive release for Activision, what was the overall PR strategy for the global release? The campaign we ran for Call of Duty: Modern Warfare 2 in 2009 was a huge success ... contribute to the overall campaign for Black Ops. What are your challenges in running a global ...
, tolerant, diverse country with great tradition but also a 21st century, global outlook. Spanish newspapers ...
. Looking forward to London 2012, how important is the YOG in raising global awareness for the Olympics as a ...
Tod Gimbel recently departed Kraft Foods Asia-Pacific to become senior director for corporate affairs at Levi Strauss Co. Speaking to PRWeek Global from Singapore, Gimbel explains why he made the move. Why leave Kraft for Levi's? I had done three years here in Asia with Kraft and they were ...
With the World Cup in full swing in South Africa, England kit maker Umbro is using a mixture of digital media and offline campaigns to get noticed, according to PR manager Catherine Rees.
Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett
Asia is not only the world's third-largest PR market, but it is also the most diverse. Mark Johnson takes a look at the region and discovers why it is such a rich PR challenge.
The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports.
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