spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...
. Ansell's decision to launch Skyn globally has brought the sensitivities surrounding targeting sharply ... still significant common denominators. This means it has been able to create a global launch platform ... of global marketing in Ansell's sexual wellness division . ' Brazil has a much more provocative approach ...
and publishing division, with a global remit that reflects the strength of the business. Net-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...
), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global drinks ...
Advertising Leo Burnett Group has promoted its chief strategy officer, Giles Hedger , to the position of UK group managing director. ( Campaign ) Marketing Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception ...
and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over...The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...
The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency selection companies Oystercatchers and TradeMark Management, also saw MediaCom and Manning Gottlieb OMD compete in the final stage of pitches, held last week. Adrian Mooney, who joined Tata Global Beverages ...
and Global Radio's sales director, Ed Chalmers, as its head of trading. The broadcaster has still ...
Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus...The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business. Brown-Forman is expected to task the winning agency with initial work on the global strategy and creative for Maximus Vodka, the Polish brand that was acquired in June last year. There is also ...
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate...Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked ... should come to an end . Prior to joining Vodafone, Wheldon spent four years as global advertising ...
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