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skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ...
Campaign: Walk In the Park Festival Client: The Walk In the Park organising committee, East Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2,400 OBJECTIVES To make sure that awareness of the event spread throughout the county to attract more ...
are going to create a transportable concept, don t limit it to one city. The agency generated content ...
to receive, a modification to make them safe. SECOND OPINION- MARK LOWE, FOUNDING PARTNER, THIRD CITY ...
to journalists on Twitter and Facebook. The PR team anticipated a visit from Westminster Council officials ... the public, the council took the product off sale for five days, generating further headlines and intrigue ... with Westminster Council and the Gaga angle were well constructed - all risks catered for. The 14-a-scoop angle ...
be replicated in other cities. Forty per cent of those asked also thought cycling's reputation had improved ... said the Barclays Cycle Hire scheme should be replicated in other cities Barclays 60% were ...
City & Guilds wanted to launch Million Extra to help ensure a million new apprenticeships...Campaign: Million Extra launch Client: City Guilds PR team: Hill Knowlton Timescale: 7-11 February 2011 Budget: 70,000 Objectives To engage employers in debate to understand the issues in hiring apprentices To promote City Guilds as debate leaders and increase ...
-hero. However, with all the action set in and around Brighton, it provided an opportunity to promote the city ... them to run features on the city to coincide with the film's release. The campaign team secured ... releases to consumer media. These used a number of hooks to connect the film to the city, with details ...
secured sponsorship from City law firm Charles Russell and the Winchester School of Art. It also got model ...
Campaign: Smart Girls Carry Condoms Client: Leicester City and Leicestershire County Teenage Pregnancy Partnerships PR team: Diva Creative Timescale: December 2010 - March 2011 Budget: 7,150 Research from Unicef UK and Terrence Higgins Trust found many young women were worried about being labelled ...
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