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Man Bites Dog

15 Nov 2011

and can all enjoy the excitement and learning associated with the growth of the consultancy. We offer our ...

How should Twitter spoof accounts be dealt with?

04 Nov 2011 | by Lynsey Barber

and explain the potential risks associated with confusing people where the safety of medicines and health ...

The perfect comms mix

11 Oct 2011

Integrated marketing is not a theme often associated with inspiring insight. I can remember people tussling with how to achieve a well-integrated campaign 20 years ago. Some of the stumbling blocks still hold true today. So it is all the more refreshing that this supplement contains some useful ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

11 Oct 2011 | by Liz Bales, Industry Trust

fun with the message, so as to marginalise and degrade the association with knock-off content. Share ...

Catherine Eastham, Four Communications: How to be a perfect partner

26 Sep 2011 | by Catherine Eastham, Four Communications

on towards the greater goal. It has to be road cycling. Catherine Eastham is an associate at Four ...

Henry Chappell, Pitch: Why 2012 is about winning

26 Sep 2011 | by Henry Chappell, Pitch

-Cola putting youth and music at the heart of its association with the torch relay, are two other examples ...

Eddie May, Threepipe: Why sponsor the Olympics?

26 Sep 2011 | by Eddie May, Threepipe

the simple challenge of associating a brand with the glitz and glamour of the event itself. Over the past ...

Eulogy!

20 Sep 2011

named football team, with our own purple kit. Our Spotify playlists are amazing. Oh, and the SODA STREAM ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

14 Sep 2011 | by Ros Hunt

the spokesperson in question was David Beckham. Putting classic corporate speak into the mouth of a footballer ...

Caroline Weber, Fleishman-Hillard: Make your partnerships pay

14 Sep 2011 | by Caroline Weber, Fleishman-Hillard

to build brand recognition and association for many corporates, while softening the images of others who ... are building brand recognition or a positive association. They must increase people's understanding of the core ... of Sky's business, and it has associated itself with it at all levels, from Team Sky to the community ...

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