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Sport: Yacht race sails into the mainstream

- MARK HUTCHEON, ASSOCIATE PARTNER, REPUTATIONINC It is difficult to get the general press to publish major sports stories besides the usual football and tennis competitions. That's especially true ...

CSR: Golden Square gets green makeover

-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ... . RESULTS The campaign gained the support of 22 associations including the Department for Energy ...

Reputation Survey: Olympic sponsors

that most people associate with the event. According to the latest PRWeek/OnePoll survey, 21 per cent ... associated with the event. For each sector, a major sponsor was an option along with its non-sponsor rivals ... it came to brand association within their markets. Unlike any other brand, more people associated Coca ...

Healthcare - Ethical & OTC Consumer - Cannabis spray offers hope to MS sufferers

to help treat spasticity associated with multiple sclerosis....journalists to ensure media coverage was compliant with the Association of the British Pharmaceutical Industry ... particularly liked the joint press office collaboration with patient associations, demonstrating the strength ...

Reputation Survey: Beer brands - Stella Artois sends out mixed messages

and suffered from negative associations. This could be why 22 per cent of the public also felt Stella Artois ...

Issues & Crisis: Davies comes out to face the media

-relevant discussions about Davies' relationships or gay footballers. Strategy and plan Frank decided ... information on Davies' relationships or gay footballers. The campaign has been shortlisted for a PRWeek Award. ...

Marcoms: Business - Sharp panels secure royal seal of approval

on the formation of the Associate Parliamentary Renewable and Sustainable Energy Group Solar PV Forum ...

Reputation Survey: Payday loan companies - No love for payday loan companies

to select words they most associated with payday loan companies, exploitative came out top with 73 per cent ...

Public Sector: Kirklees scores with football partnership

Kirklees College in West Yorkshire wanted to improve its image with a football club partnership....invested its budget in sponsoring Huddersfield Town Football Club, providing exposure at match days ... One's Football League Show and the FA Cup on ITV1. Results Employers at business events ...

Issues and crisis management: Newbury jumps up to the mark

to be a huge PR disaster for Newbury, UK racing at large and associated stakeholders, Southern Electricity ...

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