03 Feb 2006
| by Peter Crush
Campaign: Launch of mydm.co.uk
Client: The Direct Marketing Association
PR team: Hotwire PR...programme Brassed Off Britain. The Direct Marketing Association (DMA) was the direct mail industry's lone ...
the reputation of the association and the image of the direct mail industry at large.
OBJECTIVES
To reverse ...
Marketing Association.
The biggest challenge facing the DMA and the whole direct marketing industry ...
22 Sep 2000
Cairns and Associates has won a David and Goliath-style victory to
bag the Persil washing powder ...
.
Cairns and Associates was invited to pitch for the work after it handled
two projects for the Lever Brothers brand this year, including a summer
football campaign for Persil Performance.
Lever ...
05 Sep 1997
| by NICK PURDOM
and make the audience associate the scent of juniper
with Gordon s.
Tactics
Lexis ...
berries. A preview copy of Whoopi Golberg s film,
The Associate, was used as a further incentive ...
28 Feb 1997
Thompson wrote the lyrics. The pair
took their ditty to a business associate at Mcasso Music Productions ...
21 Feb 1997
| by DANNY ROGERS
by air and since 1996 we have had
to comply with International Air Transport Association (IATA ...
17 May 1996
Association
outlined plans to set up a unit to counteract negative publicity about
comprehensive schools. President John Dunford said the association was
looking for a PR professional with experience ...
19 Apr 1996
affairs at South Wales Electricity
(SWALEC) is to set up his own consultancy Huw Roberts Associates ...
doctors and their prescriptions at The Health and Medical PR
Association (HAMPRA) next month. HAMPRA ...
The Institute of the Motor Industry has hired Tony Ball Associates for a
12-month pounds 100,000 budget ...
17 Jan 1996
| by JOHN-PIERRE JOYCE
with Computer
Associates, Microsoft and Oracle have helped boost its hardware and
service revenues.
...