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The Week

- The Central Office of Information (COI) has appointed Advertising Association chairman Mark Lund

Consumer PR: Targeting the next generation

features Brazilian children doing football tricks. RECENT PR STRATEGIES: The campaign is centred on encouraging kids to improve their football skills. Earn Your Stripes is a long-term campaign that can ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... involved on a project basis with football before, last year's sponsorship deal with the England team gave ... between managing media for the music and football elements. Ketchum drip-fed details of the ads ...

Analysis: Haines sees PR benefits in 'Big Tent'

and will be an extension of what Haines says is already the informal reality, where trade associations routinely share what ...

PRCA announces new link-up with the IPA and MCCA

associations....The PRCA has joined forces with the Institute of Practitioners in Advertising (IPA) and the Marketing Communication Consultants Association (MCCA) to form the Communications Agency Federation. CAF launches after talks between the three bodies, scrapping initial plans to merge. This follows ...

INTERNATIONAL: CAPRI wins £1.1m food deficiency job

Mather and Gallardo Associates. MOST has charged CAPRI with 'propagating the importance ...

PRCA gauges the outcome of group merger with allies

The body, along with the Marketing Communications Consultants Association and the Institute of Practitioners in Advertising, has hired Boleat Consulting to produce an independent report on the possibility ... the creation of a single marketing services association, a federation of bodies or retaining the status quo ...

PRCA deliberates sectoral merger to single service

The PRCA, Marketing Communications Consultants Association and Institute of Practitioners in Advertising are holding a series of discussions aimed at helping the disciplines to work better together. PRCA director of communications Martin Cairns confirmed that a yet ...

ANALYSIS: Chime's Bell keeps stoking the fires

) and finance shop College Hill Associates (PRWeek, 2 August), have eluded Chime - for the moment at least ...

PRCA aids cross-sector guide on pitching

The Public Relations Consultants Association has collaborated with marketers and advertisers...This is the first time the PRCA has joined the marketing and ad sectors' trade groups to help compile their guide, first published six years ago by the Institute of Practitioners in Advertising, Incorporated Society of British Advertisers and the Direct Marketing Association ...

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