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Rosetta Stone brings in Bottle PR for London campaign

04 May 2012 | by John Owens

, the company named Thomas Pierno as chief financial officer. ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

offered the highest quality goods (38 per cent); Sainsbury's had the best customer service (21 per cent ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ... flourishing, both of which offered value in price but in product and service too. Asda maintained its ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

away at the barrier between TV programmes and online content. Catch-up services, such as the BBC ... 's UK arrival of online streaming service Netflix are adding to the momentum. Edelman's soon ... online,' he says, through services such as YouTube, Vimeo and Facebook, or on their own site. Many ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

for. They will offer new services and thinking. It is not simply a move to pull clients over ...

Property: In-Deed gets gazanging trending

01 Mar 2012 | by John Owens

Campaign: Gazanging Client: In-Deed.net PR team: Third City Timescale: September 2011 Budget: 15,000 OBJECTIVES To make In-Deed the most talked about new service in the UK property market To challenge the consumer 'inertia' that makes home-buyers default to the lawyer ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

23 Feb 2012 | by John Owens

Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR Timescale: February 2009-August 2011 Budget: 50,000 OBJECTIVES To halt declining sales of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh ...

Yelp signs up Brands2life to make impact in British market

10 Feb 2012 | by John Owens

The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer facing, the brief is the first given to an agency in the UK and is focused on boosting awareness ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

pieces, of which 20 per cent appeared in non-UK media. Seven articles appeared in the Financial Times ...

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