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Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

. The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ...

Rosetta Stone brings in Bottle PR for London campaign

04 May 2012 | by John Owens

on Twitter, Facebook and live events, as well as on young, professional Londoners, aged 24 to 35 ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

online,' he says, through services such as YouTube, Vimeo and Facebook, or on their own site. Many ... of recipe videos with Dom Joly that are broadcast on its Facebook page. Splendid managing partner Alec ...

Consumer: Belling recipe book provides tasty tweet

09 Mar 2012 | by John Owens

,000 votes cast on Belling's Facebook page. Facebook fans increased by 360 per cent and Twitter followers ...

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

. Although the campaign did not run across Facebook, it generated more than 300 comments. ...

Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ... Shortlist and Nuts also covered the film. RESULTS The Troll Hunter Facebook page had 4,425 likes ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

signposting users through its Facebook page and offering to donate 1 for every entry to its Street to School ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ... . THE DAY IN TWITTER 5pm Uffindell - Facebook's definition of friends: 'people you care to talk ...

CSR: Golden Square gets green makeover

16 Feb 2012 | by John Owens

Climate Change and the Energy Saving Trust. The Facebook campaign gained 498 likes in four weeks, and 2 ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

and the creation of a cult of Jaffa website and Facebook community. He said: We have a fairly large Facebook ...

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

Antiques, Fine Art Connoisseur, Art Antiques and RG Magazine. Focus PR also ran the Facebook and Twitter ... doubled and Facebook 'likes' grew by more than 50 per cent. RESULTS High profile collectors ...

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