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Global: Focus on ... Egypt

11 May 2012

brands FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G and Coca-Cola leading ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

17 Jan 2012 | by Malcolm Gooderham, TLG

in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...

 

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