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Location, location, location

by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...

Lucre Social to handle online 'listening' campaign for Unilever spreadables

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...

Mobile comms: The way forward - When PR goes mobile

or FMCG clients,' says Weber Shandwick global digital head James Warren. 'The opportunities are exciting ...

Lawton to launch online PR spin-off Headstream

Headstream will specialise in working with clients in the entertainment, FMCG, automotive and travel industries. The new company will launch next month and will operate from the agency's Southampton and London offices. It will be overseen by consultant Kate Williams, who moves from Lawton's tech ...

 

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