How do you measure up?
03 Nov 2011 | by Lawrence Collis, Shine Communications
on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...
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and tourism, art and design, luxury goods, healthcare, technology and FMCG. A statement from WPP-owned Cohn ...
on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...
by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...
channels. This is increasingly standard practice in FMCG and a trend that is spreading to other consumer ... the greatest influence on your current campaigns? Sustainability is becoming a mainstream concern. FMCG ... of their ingredients. Also, appetites are Increasing for premium FMCG products. In the current climate, consumers ...
social media to find out what consumers thought of some of its key brands. The FMCG giant asked ...
an award-winning consumer practice in four years and is equally adept at running global FMCG campaigns ...
Trevor Gorin, global media relations director, tells PR week about his hands-on attitude, the challenge of creating a consistent communications message across traditional and digital platforms and how a recent survey from the FMCG giant expanded far beyond its radio-based target audience. Can you ...
Sue Garrard will join the FMCG company as senior vice president of global comms on 1 January 2011, and will be based in London. Garrard will report to chief marketing comms officer Keith Weed, and will be responsible for all of Unilever's internal and external corporate comms. The team globally comprises around ...
with her some amazing FMCG brand experience which will really compliment our integrated communications ...
Procter Gamble is planning to refocus global marketing budget on areas where the firm can achieve the greatest engagement with consumers. As a result, the FMCG giant is planning to boost in-store and PR budgets, as well as digital marketing spend in key international markets. P G is a global ...