Search results for FMCG

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Cohn & Wolfe signs agreement to acquire Impactasia in China

and tourism, art and design, luxury goods, healthcare, technology and FMCG. A statement from WPP-owned Cohn ...

How do you measure up?

on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...

Location, location, location

by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...

Bibi Hilton, GolinHarris: Time to attract specialists

channels. This is increasingly standard practice in FMCG and a trend that is spreading to other consumer ... the greatest influence on your current campaigns? Sustainability is becoming a mainstream concern. FMCG ... of their ingredients. Also, appetites are Increasing for premium FMCG products. In the current climate, consumers ...

Lynx looks for new PR agency following split with Freud Communications

social media to find out what consumers thought of some of its key brands. The FMCG giant asked ...

Golin Harris names Bibi Hilton as its first head of consumer PR

an award-winning consumer practice in four years and is equally adept at running global FMCG campaigns ...

Global Newsmaker: Trevor Gorin

Trevor Gorin, global media relations director, tells PR week about his hands-on attitude, the challenge of creating a consistent communications message across traditional and digital platforms and how a recent survey from the FMCG giant expanded far beyond its radio-based target audience. Can you ...

Unilever appoints Department for Work & Pensions' Sue Garrard for global role

Sue Garrard will join the FMCG company as senior vice president of global comms on 1 January 2011, and will be based in London. Garrard will report to chief marketing comms officer Keith Weed, and will be responsible for all of Unilever's internal and external corporate comms. The team globally comprises around ...

Juliet Cameron appointed head of consumer at Octopus Communications

with her some amazing FMCG brand experience which will really compliment our integrated communications ...

Procter & Gamble unveils plans to refocus marketing budget on PR

Procter Gamble is planning to refocus global marketing budget on areas where the firm can achieve the greatest engagement with consumers. As a result, the FMCG giant is planning to boost in-store and PR budgets, as well as digital marketing spend in key international markets. P G is a global ...

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