Search results for FMCG

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TOP 25 HEALTHCARE PR: PROFILES

30 May 2003

taking ethical products to consumers and FMCG brands, and looking to highlight the health benefits ...

HEALTHCARE: Ditch the pitch? - Many healthcare specialists feel the pitch process is fast becoming surplus to their requirements. But should they sound the death-knell just yet?

01 Feb 2002 | by CHRIS SCOTT

understanding of the market dynamics. It is much more specific than dealing with FMCG brands as you need ... of knowledge is often transferable between FMCG brands, but not healthcare products - the market ...

FOCUS: HEALTH PR - Unlocking the global market. While adapting their PR to local cultural climates, pharmaceutical companies are also focused on global markets. Ben Bold reports

11 Aug 2000 | by BEN BOLD

Communications, says: Global brands are de rigueur for FMCG brands but pharmaceutical companies, until ... consumers in their markets, the industry is learning from the FMCG sector. The day when a ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

26 May 2000 | by NICK PURDOM

out of the book of the big FMCG brands. It needs to look at more sophisticated ways of building ...

OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

03 Dec 1999 | by MARY COWLETT

s European health and pharmaceutical practice. Combining ethical skills with FMCG expertise and techniques ...

 

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