Marketing Communications: Emotional connection
22 Oct 2004
. Classically trained marketers, particularly in the FMCG and retail sectors, have been taught that PR should ...
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. Its rare to be able to combine this level of passion with running an influential FMCG brand and Haider ...
. Classically trained marketers, particularly in the FMCG and retail sectors, have been taught that PR should ...
. Its rare to be able to combine this level of passion with running an influential FMCG brand and Haider ...
Coke, it has been widely reported, threw £7m behind the UK launch of Dasani, a bottled water brand that has been selling in the US for four years. The launch was lavish, with a major ad campaign and the unmistakable sense that here was a serious brand being built at pace by one of the world's foremost FMCG groups ...
As the FMCG giant prepares for life after its PR-friendly CEO's departure, and ploughs ahead
and stressed that the agency's core FMCG, consumer, tech and B2B/corporate divisions were performing well ...
CONSUMER: FMCG giant Heinz has hired MacLaurin to handle the launch of its range of Eazy Squirt
FMCG giant Lever Faberge has handed Cairns 300,000 (PRWeek, 7 November 1997). Clark said she was not aware of any reduction in the fees available for the brief since Freud's appointment. She added that the agency had not been briefed to continue Freud's work on the account, and would ...
of Hughes area of expertise. He has retail and FMCG experience in public affairs which is an area we ...