11 May 2012
brands FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G
and Coca-Cola leading ...
30 Apr 2012
| by Hannah Crown
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
17 Jan 2012
| by Malcolm Gooderham, TLG
in the banking and FMCG sectors.
Second, being a 'challenger brand' does not equate with being a Thought ...
02 Dec 2011
-statement in connection with
this FMCG giant. In October, its reported net revenue and comparable net
revenue were both ...
30 Nov 2011
| by Matt Cartmell
and tourism, art and design, luxury goods, healthcare, technology and FMCG.
A statement from WPP-owned Cohn ...
30 Nov 2011
| by Philip Smith
.
Huge brand portfolio
In many ways, big feels like an under-statement in connection with this FMCG ...
03 Nov 2011
| by Lawrence Collis, Shine Communications
on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...
28 Sep 2011
| by Cathy Bussey
by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...
12 May 2011
| by Bibi Hilton, GolinHarris
channels. This is increasingly standard practice in FMCG and a trend that is spreading to other consumer ...
the greatest influence on your current campaigns?
Sustainability is becoming a mainstream concern. FMCG ...
of their ingredients. Also, appetites are Increasing for premium FMCG products. In the current climate, consumers ...
25 Mar 2011
| by Cathy Bussey
kind of fizz into a FMCG
campaign trying to break into the style and fashion arena, even for a
brand ...