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Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Cohn & Wolfe signs agreement to acquire Impactasia in China

30 Nov 2011 | by Matt Cartmell

and tourism, art and design, luxury goods, healthcare, technology and FMCG. A statement from WPP-owned Cohn ...

Lynx looks for new PR agency following split with Freud Communications

10 Feb 2011 | by Matt Cartmell

social media to find out what consumers thought of some of its key brands. The FMCG giant asked ...

Unilever goes online 'fishing'

21 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as 'margarine' or 'Flora', the agency will run global online listening and insight searches across social media platforms such as Twitter ...

APCO acquires Eloqui PR to grow corporate work

20 Jan 2011 | by David Singleton

services to governments under Darren Murphy, global FMCG under Stephanie Lvovich and global corporate ...

Lucre Social to handle online 'listening' campaign for Unilever spreadables

19 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...

Burson-Marsteller hires comms director from GlaxoSmithKline for corporate role

10 Jan 2011 | by David Woods

and FMCG sectors. Chris Cartwright, managing director, Burson-Marsteller s corporate practice, said ...

Golin Harris names Bibi Hilton as its first head of consumer PR

08 Dec 2010 | by Alec Mattinson

an award-winning consumer practice in four years and is equally adept at running global FMCG campaigns ...

Global Newsmaker: Trevor Gorin

19 Oct 2010

Trevor Gorin, global media relations director, tells PR week about his hands-on attitude, the challenge of creating a consistent communications message across traditional and digital platforms and how a recent survey from the FMCG giant expanded far beyond its radio-based target audience. Can you ...

Unilever appoints Department for Work & Pensions' Sue Garrard for global role

07 Oct 2010 | by Matt Cartmell

Sue Garrard will join the FMCG company as senior vice president of global comms on 1 January 2011, and will be based in London. Garrard will report to chief marketing comms officer Keith Weed, and will be responsible for all of Unilever's internal and external corporate comms. The team globally comprises around ...

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