CONSUMER: FMCG giant Heinz has hired MacLaurin to handle the launch of its range of Eazy Squirt
Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand...
The world of the in-flight magazine is a deceptive one. As the high-flying PR execs sit back in their seat and sip the complimentary champagne while flicking through the magazine in the seat back, it s hard to imagine the frantic restructuring that s going on in the complex corporate publishing world...
of FMCGs. Her former client list includes Mars, Kellogg s, Lever Brothers, Guinness, Kimberly ...
The budgets allocated to research and evaluation by the consumer FMCG sector fall well short...The budgets allocated to research and evaluation by the consumer FMCG sector fall well short ... agencies and five clients with FMCG accounts. FMCG consumer PR clients spend an average of 4.2 per ... effective. All FMCG agencies say that they recommend both media analysis and audience research ...
Non-FMCG consumer PR clients spend an average of 2.25 per cent of budget on research...Non-FMCG consumer PR clients spend an average of 2.25 per cent of budget on research and evaluation (R Brand owners are increasingly wised up on getting value for money and monitoring everything, he said. Leader, p9. POLL RESULTS - Non-FMCG consumer clients spend an average ...
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