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INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office

14 Mar 2003

strategic market for FMCG products by not only international, but domestic manufacturers as well

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand...

 

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