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Malcolm Gooderham, TLG: Aspire to be a change-maker

17 Jan 2012 | by Malcolm Gooderham, TLG

in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...

Global Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision

02 Dec 2011

-statement in connection with this FMCG giant. In October, its reported net revenue and comparable net revenue were both ...

How do you measure up?

03 Nov 2011 | by Lawrence Collis, Shine Communications

on investment. There is increasing use of Facebook as a commercial channel, especially by FMCG marketeers ...

Location, location, location

28 Sep 2011 | by Cathy Bussey

by lots of shops, which gives us an advantage as most of our clients are retailers or FMCG companies ...

Bibi Hilton, GolinHarris: Time to attract specialists

12 May 2011 | by Bibi Hilton, GolinHarris

channels. This is increasingly standard practice in FMCG and a trend that is spreading to other consumer ... the greatest influence on your current campaigns? Sustainability is becoming a mainstream concern. FMCG ... of their ingredients. Also, appetites are Increasing for premium FMCG products. In the current climate, consumers ...

Campaigns: Consumer - Crystal designs make Diet Coke sparkle

25 Mar 2011 | by Cathy Bussey

kind of fizz into a FMCG campaign trying to break into the style and fashion arena, even for a brand ...

Lynx looks for new PR agency following split with Freud Communications

10 Feb 2011 | by Matt Cartmell

social media to find out what consumers thought of some of its key brands. The FMCG giant asked ...

Unilever goes online 'fishing'

21 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as 'margarine' or 'Flora', the agency will run global online listening and insight searches across social media platforms such as Twitter ...

APCO acquires Eloqui PR to grow corporate work

20 Jan 2011 | by David Singleton

services to governments under Darren Murphy, global FMCG under Stephanie Lvovich and global corporate ...

Charles Lewington, Hanover: How to keep a good name

17 Sep 2010 | by Chrales Lewington, Hanover

of PRWeek case studies for the next ten years. (One FMCG client of mine has moved customer relations closer ...

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