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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

. Steve Double, the FA s media relations manager, says: Our aim is to make things as smooth as possible for the England team and players. We also handle events off the pitch with supporters. The FA retains ... enables the FA to channel messages and to react in an organised manner to events. The FAwill also work ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA...CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

t beat them, join them principle, this team liaised with the FA to co-promote England s opening game ...

 

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