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Marco Forato, Unum: Integration and education

collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV, never ...

Andrew Ager, Weber Shandwick: Do something Olympic

week one of the Games that a great sporting event was being played out in its own backyard. And ... both now passed. Test events have shown that most of the venues are ready. The Olympic Park looks ... events in their respective sports - gearing up for the all-important Olympic qualification camps ...

Christopher Clarke, Epoch PR: Look beyond London 2012

? London 2012 is the culmination of many years of work to stage a world-class sporting event ... or the event itself. By looking at the opportunities beyond, brands can properly fulfil the potential ... What is the key to great sponsorship activation? Do not just badge events or sponsorship properties ...

Eddie May, Threepipe: Why sponsor the Olympics?

to the talent. This lack of overt commercialism sets the Olympics apart from other events, but at the same time ... brand to an event that unites the world and engages all sections of society like no other. Where else ... ? The brand-free nature of the Olympics as an event makes PR an even more critical part of the sponsorship mix ...

Henry Chappell, Pitch: Why 2012 is about winning

into Lloyds TSB's activation of a sponsorship of a certain 17-day sports event in east London, De Coubertin ... journalists covering the event round the clock. Channel 4's coverage of the event will provide a fresh ...

Client View: Hurdling the Olympic media obstacles

will ultimately judge the success of the event not on the venues or the infrastructure, but on the performance ... to the event. She is strict with Ennis' diary. Training comes first and media appearances and sponsor ... major event. Notorious media Because of Ennis' wide media appeal, Cowmeadow is prepared ...

Charlie O'Rourke, AIMediaComms: The value of reputation.

After missing the cut at last month's PGA Championship in Atlanta, one of the world's most prestigious professional golf events, Tiger Woods slumped to 33rd in the world rankings (after 623 weeks at number one). It is not only his golf game that has failed to recover since his extramarital affairs came ...

Julia King, Context: Keep your enemies close

to their feedback, invite them to events and look for ways to contribute to their work. That way, you build trust ...

Caroline Weber, Fleishman-Hillard: Make your partnerships pay

long while, companies were interested in sponsoring or supporting initiatives, events or organisations ...

Ben Curson, Hill & Knowlton: Noise vs business impact

will have the biggest impact. In E.ON's Kingsnorth example, Guy says the Climate Camp was a huge event ...

 

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