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PUBLIC SECTOR: Banner targets internet with integrated service

03 Mar 2000 | by REBECCA FLASS

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses. The agency is offering a service which incorporates PR, research, media, advertising, events and direct marketing. The CEO of a dot.com doesn t have time to run ...

INTERNATIONAL: Ogilvy PR in Bulgarian economic reform win

24 Jul 1998 | by RACHEL BAIRD

, an educational TV programme to be broadcast on Bulgarian state TV, and organisation of events for journalists ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

to include sampling events and sponsorship. Most recently, Biss Lancaster organised sampling ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

approached BOC Gases to develop a juniper scent and planned a media and trade event with TMD Carat, which ... attracted us to the event. It was an offbeat story with very strong entertainment value . We ...

PR EUROPE: MILAN - Business Press plans to expand

09 May 1997 | by JOHN-PIERRE JOYCE

of Business Press s business was public relations there was an increasing demand for direct marketing, events...for direct marketing, events management and other related services. We are really big in hi ...

 

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