12 Nov 2004
Stag weekend and corporate events company Chillisauce has hired its first PR agency – Radiator PR...Chillisauce, a four-year-old organisation, puts on events ranging from paintballing and go ...
the
brand’s character via media relations, targeting lifestyle, travel, trade and corporate event titles ...
’s stag events. ...
11 Jan 2008
| by Hannah Marriott
The Outside Organisation has launched an events division, and has added awards ceremony Tesco...2008 is an awards ceremony to recognise the achievements of real mums. Previously, the event ...
19 Jan 2006
Jack Morton Worldwide, the firm behind the NHS Live internal comms campaign and the London New Year’s Eve celebrations, has dropped its one-year incumbent agency Golin Harris and appointed Brave PR.
10 Oct 2008
| by Gemma O'Reilly
A leading GP has infuriated pharmaceutical PR professionals by labelling health educational conferences as 'little more than junkets'.
13 Oct 2005
| by Dan Bloch
Canadian marcoms group Cossette has spun off a ‘live events and media relations’ business from Band...Called Brando, the new agency will be run by B B board director Paul Lucas and associate director Mandy Sharp. It will provide events, experiential marketing, media relations and product PR for ten FMCG clients of B B's consumer division, including Sony Ericsson and Haribo. ...
24 Oct 2007
| by Hannah Marriott
Getting a celebrity to attend an event is not always easy. Hannah Marriott asks the top...at events. So how can celebrities be convinced to attend and deliver? The first point to remember ...
client attends an event. For example, if you have a football client who wants to broaden his appeal ...
no talent. Creating an event that celebrities will genuinely want to attend is the Holy Grail of event ...
21 Apr 2000
| by CREINA LILBURNE
in the role.
The appointment is the result of the increased number of sponsorship
events Whitbread ...
, rights and
exploitation.
Events sponsored by Whitbread include the Stella Artois Grass Court ...
to the
brands.
Mitchell joins from Ketchum where he was account manager overseeing
event management ...
11 Oct 2007
an events division....MD James Herring said the wing would try to bridge the gap between experiential marketing and event PR . Danielle Nay joins the agency as events director. She was press and PR manager at Channel Five s launch in 1996. She also founded experiential agency Dr Party, which she sold to Bob Geldof ...
Events around the gaming industry have become a major stage for PR professionals to promote.... This is particularly relevant at launch,' he says.
With all eyes on the media, as launches become bigger than events ...
, as Headstream social media strategist Tom Chapman points out.
'Celebrities at these events get fantastic exposure from the general press covering the event as well as from the games industry press there to view ...
11 Feb 2000
| by DAVID MCCORMACK
of the estimated pounds 330 million spent on company
events is wasted because of a lack of proper evaluation....of the estimated pounds 330 million spent on company
events is wasted because of a lack of proper evaluation ...
34 per cent evaluated events
against their objectives.
Historically, events have been viewed ...
on staging events the research shows that very little is actually
spent on evaluating the results ...