Summit on Measurement....The leaders of five global professional measurement and evaluation bodies will join together ...
Principles . This is expected to be a new worldwide standard for measurement and evaluation. More than 150 other representatives from the world s top measurement companies and PR agencies will witness ...
PRWeek is partnering with comms measurement body AMEC to canvass the PR industry's views...The results of the survey will be unveiled at the European Summit on Measurement , which ...
at the conference, and used to shape the future agenda for PR research, measurement and evaluation.
AMEC director ...
from PR trade bodies around the world.
To help shape the future agenda of measurement, please fill ...
Standard measurements apply to print/broadcast media but not to social media. Cathy Wallace asks...The issue of how to measure the value of PR activity is contentious at the best of times ...
of measurement becomes far more complicated. Like it or loathe it, AVE is at least a fairly well-understood way of measuring traditional print or broadcast coverage. But this does not translate to social media ...
04 Nov 2009
| by Ricky Vazquez
The words 'Achilles' and 'heel' often come to mind when PR professionals discuss measurement. How ...
to measure output rather than outcomes, even in a digital age? Those who are implementing social media ...
. How will we measure it? In these difficult economic times, where budgets are being re ...
27 Jun 2007
to build on its European network.
10 Aug 2006
IT firm Unisys is to revamp its PR strategy across Europe.
Hotwire has landed won a pan-European account for Blom, a geographical image company whose mapping...countries in Europe, it is the largest European provider of mapping information but it is virtually unknown ...
22 May 2008
| by James Harrison
still want to be measured against vague intangibles such as brand awareness . In today s increasingly ...
are we spending on salaries? What are our expenses, when measured against how much money is made? However, for PR departments this is far harder to measure - but it s certainly not impossible. As a business ...
for work and pleasure. Rob Blackie: Automated measures of influence such as Klout have no way to measure ...
measurement is to find quantifiable metrics that are tightly linked to your objectives.
Continue ...
09 Feb 2012
| by John Owens
Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field. The event is set ...
and successes or share best practice. We selected Rooster as the perfect partner for the summit ...
to remove filters
