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STANDARDISATION: Demand has increased calls for a common standard to measure media effectiveness...STANDARDISATION: Demand has increased calls for a common standard to measure media effectiveness ... in European markets As PR comes under growing pressure to get results, clients are also demanding objective measurement of these achievements. Danny Rogers reports A survey commissioned ...
US telecommunications giant MCI WorldCom is overhauling its pan-European PR operations...US telecommunications giant MCI WorldCom is overhauling its pan-European PR operations, as the European Commission prepares to launch an investigation into the company s proposed pounds 80 billion merger with Sprint Telecom. The corporation is reviewing pan-European co-ordination, media ...
opinion in France and across Europe, garner support in European capitals, counter a national boycott ... , European and international lobbying. As APCO s joint managing director Brad Staples says: If you ... for it to have a global reach, as was that of European Public Policy Advisers. EPPA now has offices ...
LONDON: BT s global division is reviewing its pan-European public affairs contract, currently held...LONDON: BT s global division is reviewing its pan-European public affairs contract, currently held by European Public Policy Advisers. The contract covers eight European countries - Belgium ... . The agency expects to repitch for the account. BT handles its Brussels-based European lobbying in ...
Telecoms giant Nortel Networks has consolidated its European PR by appointing lead agency...Telecoms giant Nortel Networks has consolidated its European PR by appointing lead agency Fleishman Hillard to its UK trade and technology brief. The brief was previously handled by Brodeur ... . Earlier this year, Nortel appointed F-H to handle the majority of its European PR (PR Week, 4 February ...
European Strategy, the Brussels arm of Westminster Strategy, has won a four-way pitch to handle BT...European Strategy, the Brussels arm of Westminster Strategy, has won a four-way pitch to handle ... handled by European Public Policy Advisers (EPPA), which was also shortlisted. European Strategy ... six months ago to join European Strategy. Lambert said he would work on issues including telecom ...
Mobile phone software company Symbian has hired Text 100 on a pan-European brief.
BT has moved its European public affairs and PR operation from London to Brussels to be 'at ... telecommunications licences, and consolidation of European strategy with its wholly-owned companies and strategic ... appointed the new head of European public affairs. He takes charge of co-ordinating the move and ensuring a ...
Pan-European telecommunications company Esprit Telecom has appointed Millbank PR to handle its UK...Pan-European telecommunications company Esprit Telecom has appointed Millbank PR to handle its UK and European corporate PR following a period of rapid expansion, particularly in Germany ... campaigns. It will also provide support at the corporate level, devising pan-European PR strategies ...
Telecoms giant Nortel Networks has handed Fleishman-Hillard its European PR account without a...Telecoms giant Nortel Networks has handed Fleishman-Hillard its European PR account without a pitch. The account is believed to carry fees of around pounds 500,000. Nortel already works with F-H in North America and Asia, and the move will essentially make F-H Nortel s global agency ...
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