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STANDARDISATION: Demand has increased calls for a common standard to measure media effectiveness...STANDARDISATION: Demand has increased calls for a common standard to measure media effectiveness ... in European markets As PR comes under growing pressure to get results, clients are also demanding objective measurement of these achievements. Danny Rogers reports A survey commissioned ...
, it is significant that the Netherlands cannot take measures to cool its economy without the say of the European ... market, the European groups are strengthening their presence in Holland. Last September, GCI Group ... 12 European Marketing Group/ 1,250,000 1,200,000 4 Hoogerheide Independent 13 ...
was unable to contribute the necessary time to the role. The role has been upgraded to European ...
Unisys, the information management company, has completed the process of selecting ten European...Unisys, the information management company, has completed the process of selecting ten European ... Systems Group, put its pan-European PR up for review early this year. PR was previously handled on a ... -house network to represent it in the 16 European countries in which it operates. CSG plans to make ...
Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field. The event is set ... and successes or share best practice. We selected Rooster as the perfect partner for the summit ...
Telecoms giant Nortel Networks has consolidated its European PR by appointing lead agency...Telecoms giant Nortel Networks has consolidated its European PR by appointing lead agency Fleishman Hillard to its UK trade and technology brief. The brief was previously handled by Brodeur ... . Earlier this year, Nortel appointed F-H to handle the majority of its European PR (PR Week, 4 February ...
US fashion house Tommy Hilfiger has restructured its in-house European PR in preparation...US fashion house Tommy Hilfiger has restructured its in-house European PR in preparation ... to expand, explained Daniel Marks, newly-promoted senior director of European PR. He reports to Fred ... , European PR. Laura McLetchie has joined from shoe designer Patrick Cox to perform a similar role ...
network Ecco to raise awareness of its activities among European companies in six countries....BRUSSELS: UK company Regus, which supplies fully serviced offices, has appointed international PR network Ecco to raise awareness of its activities among European companies in six countries. The business-to-business, retainer-based account carries a six-figure fee and was won after a competitive ...
PR agencies have grown across Europe thanks to the dot.com boom, and are being taken more seriously as strategic consultancies. The PR Week Top European Consultancies league table 2000 shows healthy economies, an increase in M leapfrogged a decade . Porter Novelli International held ...
below the European average. Jean-Marc Hensch, vice-president of trade body the BPRA and board member...After a seven year period of stagnation, the Swiss economy has picked up in the past year. Recent forecasts predict Swiss GNP is set to grow by 2.5 per cent, while unemployment is at two per cent - well below the European average. Jean-Marc Hensch, vice-president of trade body the BPRA ...
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