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Whitehall prepares for journalist flurry at summit

for the G20 summit in April. Permanent secretary for government comms Matt Tee is expected to oversee the multi-department handling of the summit, which will bring together 20 heads of state. Tee will remain ... said: 'It is a financial summit and because of that it is going to have a high degree of complexity ...

COMMENT: Letters; Let tests assess the measure for measure

measure. This measure makes the assumption that advertising rates equate to coverage ... , then an advertising equivalent measure would be positively misleading. Furthermore, advertising equivalents merely measure media coverage. The objective must be to get the desired message in from of the targeted ...

Football brief for Macesports

Macesport is to handle PR for the first international football business summit Leaders in Football..... Macesport will co-ordinate all media activity as part of the brief. The summit will include a conference ... General Assembly of the Association of European Professional Football Leagues, with over 50 ...

Flack: Distinguished introduction

of the biggest hitters in the industry at the European Communications Summit in Brussels last week.

Clear measurement is vital

that it offers true expertise in online comms, taking a leadership position in implementing and measuring ... -monitoring platforms measure what is easy to get hold of rather than what matters to an organisation. They do ... industry is unclear on how best to measure social media. AMEC (the International Association ...

How to measure corporate reputation

research company to measure stakeholder opinion of its brand and place in the market. To be fair ... ' corporate reputation were to be measured simply by the number and tone of blog postings and comments added ... of the systems available to measure corporate reputation and in-house PR's views on which they favour -- ...

Editorial: The measure of client loyalty

clients. But too often, the client is failing to set realistic and measurable objectives. Without ...

Campaign: CDR alerts European media to Telecinco IPO - Financial PR

naturally interested in a pan-European story, ensuring their access to senior management during the busy IPO ... the Berlusconi-owned company was issuing a dividend to shareholders. Measurement and Evaluation ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SPAIN: Spanish optimism

to meet the criteria for the single European currency in 1999. Cutting interest rates is another favoured measure to stimulate non- inflationary economic growth in Spain s flagging economy, where ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; NETHERLANDS: Dutch blossoms

Fast economic growth rates have boosted IT, telecomms and transport work Compared with the problems faced by Germany, the Dutch economy is facing a comparatively easy ride. When measured in April, inflation was only two per cent and unemployment 7.2 per cent. The Dutch energy for encouraging ...

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