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ways, the struggle to measure results is very real. In fact, a recent survey by IBM found that 68 per ... them to a measurable business impact. It has been difficult to justify the budget spent on internal ... smarter way to measure results. If you are spending money, whether to get stories in the media, retweets ...
that it offers true expertise in online comms, taking a leadership position in implementing and measuring ... -monitoring platforms measure what is easy to get hold of rather than what matters to an organisation. They do ... industry is unclear on how best to measure social media. AMEC (the International Association ...
question close to our hearts at Shine. This summer, we overhauled our approach to measuring the campaigns ... Campaigns), has been described as a 'big and bold step' by comms measurement body AMEC. It moves us away ... so much can be measured, there's no excuse for not doing so properly. Yet as the interview ...
, European CEO Chandler Chicco Companies (CCC) and senior managing director, inVentiv Health Communications ... , European CEO Chandler Chicco Companies (CCC) and senior managing director, inVentiv Health Communications ... of the plenary session at the European AIDS Clinical Society congress. A disease awareness campaign for World ...
international media campaign for Kazakhstan's BTA Bank swept the board across UK, European and Global industry ... measurably effective in 2011. Ogilvy leads the way in social media measurement. Our Conversation Impact ... by blue chip brands around the world with dedicated Listening Measurement people in Washington DC, Hong ...
software company; Bull Information Systems, a European leader in mission critical digital systems ... that multiple channels can be used to engage with multiple audiences in ways far more targeted and measurable than was historically possible. Tell us how your digital work became more measurably effective ...
summit - together with reluctance to hike energy costs at a time of austerity, suggests we need to re ... away from the top-down solutions produced by global summits towards more organic, bottom-up approaches ...
, Sunrise Senior Living, Interxion Inc, Oxford University Press, European Care Group, Obesity Management ... affairs work resulting from the Coalition. Tell us how your digital work became more measurably ...
to our European markets. We feel that too often businesses, particularly in the field of sustainability, mistake compliance for leadership. True leadership is about setting transparent, measurable ...
- and translate across our European markets. We invest a higher-than-average proportion of our marketing budget ... measurement systems to prove its value and effectiveness, and be accountable in the marketing mix. We have a ...
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