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moved into the 1990s summits became ever more of a media circus. The journalists attended because world ...
Michael Bland's argument that the value of PR cannot be measured (Letters, 16 June) sums up a...There are many techniques that allow value for money to be measured and, on most occasions, these provide evidence of PR's effectiveness. I can also provide research-based evidence that demonstrates why PR, specifically media relations, is so powerful in contrast to other disciplines ...
Value-for-money PR would be great if you could measure the value and, especially, how much ... pursued by Agincourt Communications (PRWeek, 9 June), come close to being measurable but, in the great majority of cases, the effect of PR cannot be measured. In the 'Downloads' section of my website (www ...
of agreement over measuring the impact of our work, and a failure to rigorously review results, perhaps ... . Local government PR urgently needs a set of measures by which we can benchmark our work, and we should ... robust measures. Four tests could be adopted immediately. The first test is for information. Statistics ...
of their customers encounter it. The second big mistake is failing to measure digital comms properly. The inability ... to the nature of digital, there is no excuse for failing to measure it. The problem is that we're several years ... the UK Online Measurement Company, in partnership with advertising industry tracking stalwart Nielsen ...
still want to be measured against vague intangibles such as brand awareness . In today s increasingly ... are we spending on salaries? What are our expenses, when measured against how much money is made? However, for PR departments this is far harder to measure - but it s certainly not impossible. As a business ...
Can you measure PR? One can be po-faced about this and trot out clichés about growing...- measure the effect and value of their communications spend. Oracle consistently spends five per cent ... personal asides received within 24 hours of the conference: one chief executive of a European agency network confided: ‘Measurement is for the boring guys who can't do PR'; later, a well-known in-house comms ...
Check out the footage of the recent G20 Summit in Seoul.
By any measure, the fortnight since the Budget has been terrible for David Cameron and his
The European election has damaged the Prime Minister's standing.
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