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Direct marketing sets the gold standard for measurement of return on investment. So can PROs apply...targeting techniques seems to be measurement. While with DM, clients expect, and get, a clear measure ... to traditional measurements, such as column inches and media coverage, frustrates many in the industry, including Waddington. 'There is a fixation on measuring clippings; what we should measure is end results, such as sales ...
Fleishman-Hillard has landed the account to handle a pan-European campaign for Sitel, one...Fleishman-Hillard has landed the account to handle a pan-European campaign for Sitel, one of the world s biggest telemarketing firms. The agency s UK office won the business, which is believed to carry a budget of around pounds 225,000 and fees totalling more than pounds 100,000, following a pre ...
BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract...BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract to persuade Bulgarians of the case for economic reform and to give strategic advice to the Bulgarian government information service. Shandwick, Dewe Rogerson and Hill and Knowlton in conjunction ...
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...
BRUSSELS: Adamson BSMG has won a five-way pitch to handle EU public affairs for direct selling company Amway. The agency saw off competition from GPC, APCO Europe, European Strategy ... the account, reporting to recently appointed European government affairs director Miguel Veiga ...
branding programmes. Previously European communications manager for computer chip manufacturer ...
, but is unlikely to be measured in column inches. The onus is now on the BBC to recognise that ...
their own experiences. Measurement and Evaluation Radio broadcasts covering national (You ...
was made available for radio interviews and appearances on TV shows. MEASUREMENT AND EVALUATION Radio ...
of the Environment Agency's work to be told. Measurement and Evaluation Despite competing with the fuel ...
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