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COMMENT: Letters; Let tests assess the measure for measure

03 Nov 1995

measure. This measure makes the assumption that advertising rates equate to coverage ... , then an advertising equivalent measure would be positively misleading. Furthermore, advertising equivalents merely measure media coverage. The objective must be to get the desired message in from of the targeted ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising

25 Jul 1997

easy to measure the return. But now the big French shops also have their eye on PR revenues ...

Platform: The ultimate measure of success - As spending on media relations steps up the time

24 Jan 1997 | by RAYMOND WILSON, who is Group Corporate

the introduction of a standard measure of impact....the introduction of a standard measure of impact. In 1997 more than ever before communication managers ... key audiences, the lack of a standard measurement means that media relations is approached with less ... relations back. The answer is to replace advertising equivalents with a measurement of impact ...

NEWS: Pan-European PR plans abound on the Continent

26 Jul 1996 | by KATE NICHOLAS

Consultancies in Europe are walking a tightrope between pan-European ambitions and the needs...Consultancies in Europe are walking a tightrope between pan-European ambitions and the needs of individual offices according to the PR Week 1996 Top European Consultancies survey. Attempts to boost pan-European brands are being complicated by the need to reinforce national identities ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

19 Nov 1999 | by MATTHEW BOYLE

-way race for the European Central Bank s pounds 18 million-plus PR campaign to prepare for the arrival...-way race for the European Central Bank s pounds 18 million-plus PR campaign to prepare for the arrival ... . The campaign will be closely co-ordinated with the national central banks of each European country ... , director of external relations at the European Central Bank, agreed that this is an information campaign ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should

13 Nov 1998 | by CLAIRE SPENCER, director of planning at

together the cuttings, measure them with a ruler, cost them as equivalent advertising and multiply them...together the cuttings, measure them with a ruler, cost them as equivalent advertising and multiply them ... should not form part of the armoury of tools to measure Proof. The AVE is methodologically ... . In terms of media-led campaigns, we should be measuring the overall audience reach and frequency levels ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; OWNED GROUPS: Boosting own brands

26 Jul 1996

With acquisition comes the task for agencies of trying to build own brand awareness Pan-European...With acquisition comes the task for agencies of trying to build own brand awareness Pan-European ... keen to promote its European rather than US heritage. 1995 was a year of organic growth for Euro ... opened in Brussels, headed up by ex-Hill s European offices with a USdollars 5 million global ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SWITZERLAND: Swiss lament

26 Jul 1996

refusal to join the European Community. Its companies are missing out on the competitive advantages ...

COMMENT: We must not sell ourselves short to Parliament - Public relations is lagging behind the advertising industry when it comes to gaining positive recognition from MPs, says Tom McNally

08 Jan 1999 | by TOM MCNALLY, vice-chairman of Shandwick

credible measurement techniques, it also, dare I say it, seems to handle its PR better....credible measurement techniques, it also, dare I say it, seems to handle its PR better. A good ... perspectives on European issues, North American experiences and moral dilemmas such as working for foreign ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

15 Nov 1996 | by SUE BEENSTOCK

Client: Donna Karan PR Team: Club 21(in-house) Campaign: Opening of Donna Karan s first European...European stand-alone store Timescale: 26 September, 1996 Cost: dollars 400,000 PR and advertising ... , Tatler and Vogue. Perhaps a measure of the saturation coverage of the opening is evidenced ... the DKNY youthful approach and the more aspirational classic lines at the new European store ...

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