24 Jun 2010
| by Kate Magee and Gemma O'Reilly
measurement....in the Catalan capital, which hosted the second European Summit on Measurement. The event saw leaders of five global professional measurement and evaluation bodies, and 200 delegates from the world's top measurement ...
, which the group said failed to measure the value of PR and did not inform future activity, but measured ...
The seven key principles agreed at Barcelona's European Summit on Measurement are set to consign...In June this year, the first ever global standard for measurement was created at the second European Summit on Measurement in Barcelona.
The leaders of five global professional measurement and evaluation bodies - AMEC, Global Alliance, IPR Measurement Commission, PRSA and ICCO - and 190 delegates from ...
02 Jul 2010
- Measurement principles are years too late ......Measurement is something of a bete noir of mine ('Charter sets "global
standard" for calculating value of PR at European Measurement Summit',
prweek.com/uk, 24 June). So apologies ... But blimey, given ...
to inform our process
of reviewing and updating the CIPR measurement and evaluation policy.
The principles ...
02 Jul 2010
2. Charter sets 'global standard' for calculating value of PR at
European Measurement Summit - 24 June 3. Labour Party failing to communicate effectively warns political comms
expert as Budget unveiled - 23 June 4. Twitter sentiment monitoring tool Chatterscope launched by Lewis PR -
25 June 5 ...
02 Jul 2010
2. Charter sets 'global standard' for calculating value of PR at
European Measurement Summit - 24 June 3. Twitter sentiment monitoring tool Chatterscope launched by Lewis PR -
25 June 4. PRWeek's '29 under 29' annual search for young PR talent now open for
entry - 24 June 5. UK picks up four PR ...
25 Jun 2010
1. First global standard of proving value of PR created at European Summit on Measurement - 18 June...2. BP chief executive Tony Hayward makes 'biggest mistake yet' in
sailing gaffe - 21 June 3. BP responds to sustained criticism over media handling of oil spill -
17 June 4. The Environment Agency is double winner at 2010 CIPR Excellence
Awards - 17 June 5. Measurement is key first step to tackling ...
25 Jun 2010
are not being more heavily criticised at the European Summit on Measurement.
15 Jun 2001
| by BEN BOLD
Campaign: To quash European Commission plans to impose an artists'
re-sale right in the UK
Timescale ...
,
ministries of foreign governments, the international press and the
European Commission and Parliament. A ...
' at stake.
Measurement and Evaluation
GJW had to keep adapting its strategies according ...
19 Aug 2010
| by Cathy Wallace
The international body for measuring comms has pledged to find an alternative to the controversial...'re very bullish about that and we will make it happen in the next six months.'
At the second European Summit on Measurement in Barcelona in June, seven key principles of measurement were agreed. ...
Barry Leggetter, executive director of the International Association for Measurement ...
26 Sep 2003
| by Kate Nicholas
Pioneers of PR are due to be honoured at ICCO's Berlin Summit, writes Kate Nicholas...At next month's ICCO Summit 2003, six leading lights of international PR will be honoured ...
-Leopold Schuybroek will all be honoured at a special dinner at the Summit, which takes place in Berlin from 16 ...
around the world.'
The Summit will also feature speakers from the world's leading media, government ...