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Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...

Tulchan parts company with managing partner Neil Duffy

08 May 2012 | by Alec Mattinson

-Marsteller and international president at Edelman Alison Canning, and former Boots finance director Howard Dodd. Hilary ...

Edelman relaunches global employee relations practice

23 Mar 2012 | by Alec Mattinson

Edelman has relaunched its global employee relations practice after the agency's Trust Barometer...for the EMEA region and the US respectively. Edelman said that the business would focus on helping brands ... , an Edelman statement said. Howard told PRWeek that Edelman was responding to demand from clients, noting ... advocates as well as harshest critics. He explained that the results from Edelman s 2012 Trust Barometer ...

'Visuals to dominate over text' in the wake of Kony 2012

23 Mar 2012 | by John Owens

In the wake of the huge success, and subsequent fallout, of the Kony 2012 online campaign, the PRWeek podcast casts an eye on the future of broadcast. For Marshall Manson, MD of digital, EMEA, at Edelman, the huge popularity of the campaign and the development of the visually-led Facebook timeline ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

's UK arrival of online streaming service Netflix are adding to the momentum. Edelman's soon ...

Edelman's Richard Sambrook leaves for Cardiff School of Journalism

07 Mar 2012 | by John Owens

Edelman's global vice-chairman Richard Sambrook is leaving the agency to take a new role teaching...Having joined Edelman in February 2010, the former BBC director of global news will take the role ... years at Edelman and it wasn t an easy decision, but focusing my heart on journalism was the right ... drawn back to those issues. Sambrook was also a chief content officer at Edelman, helping clients ...

Kraft Foods UK names agencies on lucrative consumer PR roster

24 Feb 2012 | by Sara Luker

After a pitch process that began last summer, Kraft has chosen Cake, JCPR Edelman, GolinHarris, Hill + Knowlton Strategies and PrettyGreen. The move follows the company's purchase of Cadbury in 2010 and the full integration of the business last year. The roster covers chocolate, coffee, cheese ...

Edelman hands first global COO role to Matthew J. Harrington

16 Feb 2012 | by Matt Cartmell

Edelman has named Matthew J. Harrington as its first global chief operating officer....He has been promoted to the role from working as the head of Edelman s US operation. Replacing Harrington as president and CEO of Edelman US is Mark Hass, formerly president of Edelman China ... . Harrington, who started his career at Edelman 28 years ago, has worked on clients including General Electric ...

Danny Rogers: Tomorrow's CEOs must be a force for good

25 Jan 2012 | by Danny Rogers

Edelman's annual Trust Barometer - the 2012 incarnation was unveiled this week - usually prompts a...in leadership that the Edelman survey so starkly highlights. However, it is clear that such a challenge goes ... : Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable' spokespeople ...

Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable'

25 Jan 2012 | by John Owens

As disclosed by PRWeek on Tuesday, Edelman s annual Trust Barometer has revealed an increase ... , said Morris. Edelman s twelfth annual survey showed that only 38 per cent trusted business to do ... frequently and honestly 58% of respondents trusted TV and radio news Source: Edelman Trust Barometer ...

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