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Splendid retains £1m Smirnoff account

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...

Expedia hires Fleishman-Hillard after European consolidation review

Fleishman-Hillard will take over the work previously done by GolinHarris in the UK, FischerAppelt in Germany, Edelman in Italy and Hopscotch in France. The appointment follows Expedia s decision ... . For trade PR the company will still use Edelman in Italy, Tilder in France, Spider in UK and KPRN in Germany. ...

Top 50 Digital Consultancies

spot with 7.4m and nine per cent growth, but it is Edelman in second place that really catches the eye ... Facebook page that is regularly updated, generates comments and has more than 5,600 'likes'. Edelman ...

Pelham Bell Pottinger advises pension fund on Goals acquisition

Manning. The brief marks the first time Pelham has worked with Teachers. The fund used Edelman to handle ...

'Visuals to dominate over text' in the wake of Kony 2012

In the wake of the huge success, and subsequent fallout, of the Kony 2012 online campaign, the PRWeek podcast casts an eye on the future of broadcast. For Marshall Manson, MD of digital, EMEA, at Edelman, the huge popularity of the campaign and the development of the visually-led Facebook timeline ...

Broadcast yourself: Should brands become media owners?

's UK arrival of online streaming service Netflix are adding to the momentum. Edelman's soon ...

Edelman's Richard Sambrook leaves for Cardiff School of Journalism

Edelman's global vice-chairman Richard Sambrook is leaving the agency to take a new role teaching...Having joined Edelman in February 2010, the former BBC director of global news will take the role ... years at Edelman and it wasn t an easy decision, but focusing my heart on journalism was the right ... drawn back to those issues. Sambrook was also a chief content officer at Edelman, helping clients ...

News Corporation moves to smooth internal concerns after Sun arrests

their external and internal comms. Edelman offered support to News International over the weekend and focused ...

PRWeek podcast: TripAdvisor case shows why brands must engage

comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ... the full podcast here Also read: Danny Rogers: TripAdvisor needs to trade on trust Edelman ...

Edelman Trust Barometer reveals distrust of UK government and business

during the past year, according to Edelman's Trust Barometer..... Edelman UK chief executive Ed Williams said: There is a chasm between the public s expectations ... is right. The Edelman Trust Barometer was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from 10 October 10 to 30 November 2011. The 2012 Edelman Trust ...

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