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Campaigns: Second opinion

28 May 2004

Most in the PR industry reading this would applaud the creative ideas Edelman came up with and the high-profile coverage generated. However, I can't help but question whether the strategy really met ... well-publicised reputation issues. With these points in mind, Edelman's campaign may have reduced ...

TECHNOLOGY: Mobile Evolution

14 Nov 2003 | by Mark Johnson

for the victims' arrival or dispatch them to the scene. Edelman was given the task of alerting UK businesses ...

Orange axes corp role as Lewis leaves

14 Feb 2003

agencies, Edelman and Cohn & Wolfe on the corporate side, Citigate Dewe Rogerson covering a financial brief ...

Sony Ericsson reviews its UK PR offer

15 Nov 2002 | by Ian Hall

Sony Ericsson used Edelman until April this year when it took its UK PR in-house. However, UK marketing manager Kerry Matheson said this week that Sony Ericsson 'has struggled to be as proactive as we would have wanted this year'. 'We have been proactive with a handful of journalists but we'd like ...

JCPR/Midnight close deal for O2 £1m comms account

13 Sep 2002 | by IAN HALL

competitive pitches - report to O2 vice-president marketing Will Harris. O2 has previously used Edelman PR Worldwide and MacLaurin on consumer projects, in addition to JCPR. Neither Edelman, MacLaurin, nor Fishburn ... . In addition, Edelman-owned agency PR21 will no longer handle online PR from the end of this month, O2 UK head ...

Edelman nets Orange B2B job as Ryan joins agency

09 Aug 2002 | by HOLLY WILLIAMS

Edelman PR Worldwide this week picked up Orange's B2B PR business, put out to pitch last month...Edelman's managment consultancy arm First 42nd already ... for the wider B2B brief. Edelman replaces incumbent Cohn Wolfe on the Orange account. While losing the B2B ... are worth up to £1m. Edelman and C W report to Orange group director of corporate affairs Denise Lewis ...

MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success

17 May 2002 | by ANDY ALLEN

, which used Edelman PR Worldwide for its domestic launch and Jackie Cooper for Europe, said the key ... says customer perception-tracking has already started and would be analysed further. Edelman associate ...

O2 to complete shortlist for corporate/consumer work

10 May 2002 | by CHRIS SCOTT

After using Edelman PR Worldwide to handle the launch, the focus has now turned to establishing the network of agencies to manage ongoing PR. O2 head of corporate comms William Ostrom said the company will this week filter credentials down to a shortlist of agencies to take part in a formal pitch process ...

INTERNATIONAL: Vodafone adds three to agency roster in Ireland

26 Apr 2002 | by HOLLY WILLIAMS

DUBLIN: Vodafone Ireland has appointed Edelman PR, Bill O'Herlihy Communications and Gallagher.... Edelman takes on a remit covering consumer and sponsorship PR. The agencies won the work after a pitch ...

Edelman clinches O2 consumer job

05 Apr 2002 | by CHRIS SCOTT

by handing Edelman Public Relations Worldwide responsibility for its consumer work....not now be leading the consumer launch: 'We have received notification that this is the case.' Edelman UK ... of weeks, and tied up details in the past week. He added that Edelman already acts as agency of record ...

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