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PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ... the full podcast here Also read: Danny Rogers: TripAdvisor needs to trade on trust Edelman ...

Comms chiefs slam FSA proposals to regulate conversations with media

21 Oct 2010 | by Alec Mattinson

Stern, director of strategy at Edelman, criticised the FSA for implying that it was considering heavy ...

Journalism to PR: The other side of the divide

16 Sep 2010 | by Shafik Meghji

-to-use content in non-traditional PR 'heads of content' roles. For example, Edelman hired former BBC director ...

Crisis simulation: The eye of the storm

11 Aug 2010 | by Kate Magee

Kate Magee attended a crisis simulation exercise at Edelman to find out how comms teams test...in at the deep end, by joining Edelman's crisis simulation exercise. It took place over three hours ... Seymour 'Exercises give a realistic view of what a crisis is like' Mike Seymour, Edelman ...

 

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