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Troubled drugs giant AstraZeneca calls in dual agency support

15 May 2012 | by Hannah Crown and John Owens

January to March of this year. Chief executive David Brennan is standing down in June without a ...

Paratus helps Costa Coffee to stand out

20 Feb 2009 | by Matt Cartmell

Costa Coffee has appointed Paratus Communications to help differentiate its brand from high street

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

in the Daily Express was impressive, the overall coverage of 31 pieces does not state how this is broken down ...

View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

There is no greater way of illustrating the difference between Coca-Cola and its 'Islamic' competitor brand Qibla than by visiting the latter's offices. Languishing on a shabby high street in suburban ... few crates of Qibla Cola lying around. But the down-at-heel appearance is deceptive. In these rooms ...

Balance lands Converse brief

08 Feb 2008 | by Matt Cartmell

Converse's recently refitted Carnaby Street shop. ...

Cancer Research UK in smoke ban victory - Public Affairs

24 Mar 2006 | by Helen Gregory

Castle's widow, Fiona Castle, was enlisted to deliver a petition to Downing Street. All initiatives were ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

10 Mar 2006 | by Mary Cowlett

members' club Adam Street. To target the bar trade, the brand sponsored a series of informal industry events at Adam Street throughout October, while retailers were contacted by Westbury directly. Once ... reviews in The Sunday Times Style, Financial Times, Esquire and Time Out. The Adam Street launch party ...

Matalan calls in fashion experts to fight slump

16 Sep 2005 | by Alex Black

cheaper than high-street retailers. Figures for the first half of this year show like-for-like sales down by 6.4 per cent, while Asda and Tesco have clothing and homeware lines targeted directly ...

Consumer - Chillisauce woos hacks to sample activitydays

16 Sep 2005 | by Mary Cowlett

Campaign: Raising profile of Chillisauce Client: Chillisauce PR team: Radiator PR Timescale: November 2004-April 2005 Budget: Undisclosed Chillisauce is an internet-based firm specialising in unique activities including 'blindfold driving', paintball and zorbing (rolling down hills in a giant ...

Pret ups stakes in high-street battle

02 Sep 2005 | by Alex Black

high street brands offering similarly-priced lunch fare.

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