19 Aug 2005
is appropriate. Tight targeting 'In many instances there is no need to hone down to a street-by-street
level ...
) and lifestyle data
compiled from nationwide questionnaires. These polls can tell marketers how two streets ...
knew that it was down to our PR activity because it was the
only activity. This activity also gave us ...
04 Jun 1999
| by LEXIE GODDARD
doesn t hinder the process. We
all go to the same briefing sessions and sit down together ...
15 May 1998
| by MARY COWLETT
-discipline agencies champion the benefits of
breaking down old-style boundaries and finding a total marketing...-discipline agencies champion the benefits of
breaking down old-style boundaries and finding a total marketing ...
and honest with clients, turn down unsuitable
work and stick to our single proposition mission statements ...
, this led Harvard to wind down
its advertising, exhibitions and direct mail functions. But Harvard ...
21 Feb 1997
| by DANNY ROGERS
but on the other hand when it comes down to making sure a
concept is possible we re the practical engineers ...
24 Jan 1997
| by BERNARD INGHAM, who writes for the Expr
, according to the Sunday
Times, a survey earlier this month of a London street showed that 87 per
cent ...