Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
is to build on that and develop a campaign of behaviour that surprises the public at street level.' Last ...
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City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has ... of redundancies, the more the stock market likes it. Companies over-spin on the way down, just as they do ...
Consumer PR: Targeting the next generation
02 Jul 2004
on its Wall's ice cream brand. 'We've been sitting down with all sorts of bodies, including NGOs ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
? 'When you have a story you know is true but the PRO won't back down. More generally, a bad PR call ...
Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
, says: 'Deep down all PR people know AVEs are complete rubbish. A lot of clients think they are rubbish ...
Emap puts financial PR brief out to tender
18 Oct 2002 | by Holly Williams
out, a £545m write down on the value of its investment and the eventual disposal of those assets ...
Ad baron Page is mooted to secure Cordiant Comms
13 Sep 2002
Bungey is stepping down next year, to be replaced by David Hearn, currently CEO of ad arm Bates ...
ANALYSIS: Chime's Bell keeps stoking the fires
16 Aug 2002 | by Adam Hill
hammering during the past year, down from a high of 147.5p to 61.5p. Staff are also down to 800, from 1 ...
Omnicom files SEC report to counter fears of investors
12 Jul 2002
interactive arm Seneca - the subject of a Wall Street Journal article that alleged a board member had resigned ...
Reshuffle as Edelman chief Mahony quits
04 Jul 2002 | by Joe Lepper,
consultancy. Before taking the CEO role he was joint CEO, working alongside Tari Hibbitt, who stepped down ...
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