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Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

29 Mar 2012 | by John Owens

Pennington. The brief will go beyond traditional PR and into brand and digital work, with Wood adding ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

to their audience? The question is particularly timely given the range of digital developments that are chipping ... makes sense that PR and digital experts create content to reach demographics who don't watch traditional ... a mix of lifestyle content, but this was closed in 2009. Audi's national digital manager Hugh ...

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about ... An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...

Shine Communications named Sunday Times Best Small Company to Work For

27 Feb 2012 | by John Owens

to Work For in the UK. This tops off a great year for us where we ve experienced double digit growth ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

in their top ten of what they are chatting about'. However, she admits that digital has changed everything ...

Harper Collins calls in LightBrigade PR for book launches

20 Feb 2012 | by John Owens

The agency will help to launch a series of books under The Friday Project and Authonomy brands. The Friday Project is an experimental imprint looking at new ways of publishing, selling and promoting books with a strong focus on digital. Authonomy, meanwhile, is an online writing community enabling ...

Weber Shandwick brings in Shine Communications' Mark Pinsent

16 Feb 2012 | by John Owens

digital and social communications for European consumer businesses, with the aim of spreading good practice. He will report to EMEA CEO Colin Byrne and James Warren, chief creative officer, digital ... Mark for many years and can safely say that his digital communications experience, allied with his ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

, digital, Weber Shandwick According to Warren, a survey Weber Shadwick carried out with Forbes last summer revealed only 12 per cent of EMEA brand executives involved with digital believed ...

London Fashion Week: Followers of fashion

16 Feb 2012 | by John Owens

, spreading out to both traditional and digital media. Vauxhall then showcased Small on Menswear Day ... were Kate Moss and Meg Matthews, generating more than 70 pieces of coverage, from Dazed Digital ...

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