07 Dec 2007
| by Ben Mason, head of digital UK, and Paul Borge, head of digital
operations UK, Fleishman-Hillard Digital
directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role...to the brand.
Marketing companies are coming face-to-face with each other in the
digital land grab. PB: Which ...
07 Dec 2007
| by Ged Carroll, lead consultant (EMEA), digital strategies,
Waggener Edstrom
Integration is the key to the digital age. But new media resemble the Titanic - surrounded...The explosion of channels available in our digital age seems to engender
enthusiasm and panic ...
fait accompli on a digital services team
that is asked to add the latest digital PR buzzwords. Any ...
to differentiate between them.
Neglecting digital solutions at the outset of campaign planning smacks
of Luddism ...
07 Dec 2007
| by Jonathan Hopkins, senior creative and digital consultant at Bite
Communications
don't think
that, as an industry, we can say we have dived straight into
digital. As the nation goes gaga over drumming gorillas, the gap between those
who do digital and those who don't is getting wider ...
digital. Also, today's so-called attention market is more demanding than ever.
Consumers ...
07 Dec 2007
| by Michael Wiley, head of digital strategy at Edelman
used to be limited to the neighbourhood cul-de-sac. Now
they are captured in digital form forever ...
that can be charted for diverse
businesses, there is a fundamental path to effectiveness in digital ...
yet, a committed contemporary
organisation will feature a stand-alone digital team that straddles both ...
07 Dec 2007
| by Danny Rogers, editor, PRWeek
will be digital evangelists. Not only have you been blogging since wi-fi broadband became available in coffee...Then there is the other half. The sceptical, the hesitant, the 'this is
all a flash in the pan' or the 'here we go again' merchants. If you fall into the latter camp, digital could mean absolutely
anything ...
of the very best thinking from digital communicators and
marketers. And for the evangelists? Sorry guys ...
Campaign: Wales becomes the UK's First Digital Nation...Client: Digital UK PR team: Good Relations Wales Timescale: January-March 2010 Budget: 12,000
In March 2010, Wales became the UK's first 'digital nation' following the completion of the switchover to digital TV.
OBJECTIVES
- To raise awareness of the switchover
- To make sure people were aware ...
Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how...The PRWeek Digital Survey 2009 aims to paint a picture of how the PR industry views digital right ...
considering the force with which many proclaim their digital credentials. This low number of responses could be down to a reluctance among PR agencies and departments to share their working practices. While digital ...
24 Mar 2010
| by Arun Sudhaman
Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading for anyone involved in comms. There has been much conjecture about what clients want from digital ...
04 Nov 2009
| by Peter Hay
experienced while immersing themselves in the digital world.
22 Jan 2010
Digital creative agency Remarkable has appointed a new director to expand its digital offering...., Historic Royal
Palaces and Pernod Ricard. He joins Remarkable from digital creative shop Graphico DMG ...
: 'The digital world
is continually growing and we've seen a huge increase in this side of
the agency. We ...
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