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Chinese telecoms giant Huawei in comms review

18 May 2012 | by Sara Luker

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

Centrica plots overhaul of British Gas' comms

15 May 2012 | by Alec Mattinson

, while former BBC journalist Greg Wood leads Centrica group media relations. The company s corporate ...

O2 seeks help to drive 'talking' around products

03 May 2012 | by Sara Luker

The chosen agency will be charged with 'driving talking' around O2's current products and future product launches. The move to add to its agency line-up forms part of O2's parent company Telef nica's aim to integrate its comms more between press office, media relations and external messaging functions ...

Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

. It was tricky because we were under the microscope and it seemed the world's media wanted us to fail. Plus ... and in print.' Jackson loves playing cat and mouse with the media and had a burning desire for a career ... Director of comms, Orange UK 2005 Head of media relations, Orange UK 2001 Press and PR manager ...

Telefónica Digital hires Bite and Access for global brief

20 Apr 2012 | by Sara Luker

Telefónica Digital has made a dual agency hire to handle worldwide comms, as the new division looks...of media relations at Telef nica Digital, added: Communications is key to us being able to play ... the digital industry was needed. The main focus of Bite s remit is building awareness of Telef nica s digital strategy and helping the business establish credibility in the digital world. This forms part ...

Nicola Green: Ringing the changes

05 Apr 2012 | by Sara Luker

to be seen as simply a utility company. We are moving away from mobile services and into digital ... affairs agency for its new global business Telefonica Digital . Another recent change to the firm ... . The media buzz around us branding what was a white elephant at the time was amazing.' Chalk up another ...

Vodafone revamps global comms with new hires and City agency

22 Mar 2012 | by Alec Mattinson

in the media and elsewhere to showcase the strength of the business'. In recent times, Vodafone has found ... Health. Meanwhile, the global media team will be boosted by three more senior recruits, reporting to head of group media Ben Padovan. Former Telegraph media editor Amanda Andrews joins after spending ...

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media....Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory ... scheme, and bring its 'We're Better, Connected' strapline to life via social media. STRATEGY AND PLAN An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...

Campaigns: Consumer - First Utility's smart move on big boys

23 Feb 2012 | by John Owens

with the client's lobbying agency, Brevia Consulting, CubanEight briefed media with a 'Manifesto for Energy ... -to-one meetings and telephone calls to specifically targeted journalists, mainly at national media outlets ... . A social media element to the campaign ran alongside the media relations work, allowing the agency ...

Telecoms giant O2 calls on John Doe to increase 'sense of cool'

01 Feb 2012 | by John Owens

-Christmas social media campaign. Telefonica remains on the hunt for an agency to handle PR and public affairs activities for its new global business Telefonica Digital. The brand recently admitted ...

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