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Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ... so we were looking for an agency which offered both strategic strength and strong media relations ... -Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ...

Digital: Nomophobia drives SecurEnvoy sales

24 May 2012 | by John Owens

through other social media sites. Results SecurEnvoy surpassed all previous sales figures and has ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Citigate wins data recovery firm Kroll Ontrack account

23 May 2012 | by Alec Mattinson

concepts to our key audiences and the media. Citigate had previously worked on the legal technologies ...

Peter Ross made head of Weber Shandwick's tech team

22 May 2012 | by John Owens

spectrum with technology innovation campaigns. Growth in areas such as mobile, security, media ...

Chinese telecoms giant Huawei in comms review

18 May 2012 | by Sara Luker

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... per cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 ... , 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...

MySpace in agency talks ahead of brand relaunch

17 May 2012 | by John Owens

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...The move follows the purchase of the music-focused website by Specific Media - bought alongside ... no formal pitch process has been launched, Specific Media has held a number of exploratory conversations with agencies, with a view to beginning a formal pitch process towards the end of the year. Specific Media ...

Weber Shandwick UK MD Michelle McGlocklin exits agency

16 May 2012 | by Matt Cartmell

Weber Shandwick's tech and digital expertise has taken another hit as its longstanding top tech...Michelle McGlocklin, UK MD and chairman of the agency s European tech practice, has left after more than 20 years with WS. A spokeswoman for WS said that McGlocklin decided the time is right to develop her career in new directions . McGlockin s leaving follows the departure of head of digital UK ...

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