03 Feb 2006
| by Peter Crush
-known and respected media figure was vital to the campaign. It achieved a major coup when it managed to sign ex ...
, Hotwire decided to focus only on broadcast media and launched the website on 15 November 2005. Beer ...
19 Aug 2005
this with TGI data to help it find the right
audience and influence its media strategy. 'We targeted media ...
to traditional measurements, such as column inches
and media coverage, frustrates many in the industry, including ...
, and targeted media only in
these postcodes. A by-product of this is that if registrations then went
up we also ...
08 Jun 2001
| by TARA STEVENS
media using a mix of business and consumer
angles.
REaD research had revealed that up to 8 ...
media by translating these
findings into local and regional statistics and by appealing to local ...
13 Oct 2000
| by BEN BOLD
. These codes indicate the severity of potential flooding and are issued to the Met Office, local media ...
the mass-market media second time around.
The icas brief was to target consumer magazines for autumn coverage and implement a national media campaign for Flood Action Week, in conjunction with Circus ...
14 Jul 2000
| by MAJA PAWINSKA
split into three companies: Metrica Lifestyles,
Metrica Research, and Metrica Media Analysis. The new ...
such as press,
broadcast and on-line media consumption; leisure activities; and
transport usage, among ...
2,000
consumers to draw on. For fast-moving trends such as on-line media use,
however, only ...
03 Mar 2000
| by REBECCA FLASS
, media,
advertising, events and direct marketing.
The CEO of a dot.com doesn t have time to run to all these agencies
separately. We have the range of media skills and the geographic
capability ...
04 Jun 1999
| by LEXIE GODDARD
works with
external advertising and media-buying agencies. Saunders believes
clients still prefer ...
advertising agency has dozens of creatives and a media-buying
agency is full of media experts to choose from ...
18 Sep 1998
| by BELINDA LAWSON
in the face of the enormous competition promised in the new
age of digital television.
If Envision ...
24 Jul 1998
| by RACHEL BAIRD
Ogilvy s Sofia office.
The campaign will involve media relations, direct mail, publications ...
service which reports to prime minister, Ivan Kostov. It
will offer media training and help the service ...
15 May 1998
| by MARY COWLETT
media costs. As advertising becomes more expensive, companies
are looking to other areas to make ...
very specialist skill that is often based on an individual relationship
with certain media, he says ...
fire from regulators, dissatisfied customers and media alike. We always
believed that the media ...