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Cake is picked to run consumer PR brief at ITV Digital

LONDON - ITV Digital has hired Cake to handle the launch and ongoing consumer PR work for new pay...The station, which launches in August this year, will be available to terrestrial digital subscribers through what is currently the ON digital network, to be rebranded as ITV Digital next month. The account was awarded on the back of the work the agency has previously undertaken for the digital network ...

reports

for clients, to ensure that any CRM programme is carried out with integrity and there is no risk of back ... to protect the integrity of the activity and give confidence to both corporations and charities. All we ... to be solved. The Game Plan published in November 1997 reports that the concept of CRM receives a ...

Mary Cowlett reports.

. The report, in Health Which? magazine, reveals that this decision is largely based upon avoiding pesticides ... issues there are a range of opinions on organics and negative reports on organic food are becoming ... organic market share by 2001. The supermarket is also looking to integrate its organic policy into its ...

STOP PRESS: Open enlists Consolidated for digital launch

Interactive digital broadcaster Open has chosen Consolidated Communications to handle consumer PR...Interactive digital broadcaster Open has chosen Consolidated Communications to handle consumer PR for the launch of its digital satellite TV service (PR Week, 26 March). Open s previous consumer agency was Bell Pottinger Good Relations. Bell Pottinger Consultants and Financial continue to handle ...

STOP PRESS: Max Clifford reported to have severed links

PUBLICITY: Max Clifford is reported to have severed links with Harrods owner Mohamed Al Fayed, but denied it was because of his involvement in the failed criminal proceedings against Al Fayed litigation opponent Neil Hamilton. Clifford is reported to have told Fayed he was not happy to work ...

Technology: Headstream wins beauty shop brief

The Body Shop has turned to a specialist digital agency in an attempt to revitalise its online...'Oreal reporting like-for-like sales up almost six per cent. Headstream has recently completed web campaigns ...

Judge and Jury: Co-op turns the tables with appetising report on labels - The timing of the release

When the Co-op launched its new report, Lie of the Label , it generated major newspaper stories...When the Co-op launched its new report, Lie of the Label , it generated major newspaper stories and sparked numerous TV reports. The drive - which calls for a code of practice to ensure the food ... . The report was backed by the Consumers Association and the National Food Alliance. Both provided third ...

Harrison Cowley guides Norweb into Comet orbit

Electrical retailer Comet has appointed Harrison Cowley to handle PR around the integration of its...Electrical retailer Comet has appointed Harrison Cowley to handle PR around the integration of its stores into the Norweb chain. Comet, which bought Norweb s 81 out of town shops last November, will shut 54 stores and rebrand 26 existing Norweb shops under the Comet flag. All 57 ...

Focus: Marketing Comms - The faces behind the brand names

. Danny Rogers reports..... Danny Rogers reports. Branding, in terms of products, has been a commonly used term ... positioning. Last year it used the Spirit of the 90s: A Chivas Regal Report to concentrate ... don t by TBWA. We use an integrated - or 360 degree - approach to our global marketing ...

reports

recently called upon following a gas leak in the town, later reported on the national news. Horrix ...

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