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CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

s is keen on integration of above and below-the-line activities and during a brainstorming session with ad ... and marketing publications. Verdict Mark Johnson, a reporter with BBC Radio 5 Live, attended ...

INTERNATIONAL: Australians shop according to CSR integrity of firms

22 Mar 2002 | by ROSEMARY RYAN

ethically and with integrity.' ...

MS&L helps DTC with 'integrity' campaign

13 May 2005 | by Sarah Robertson

of their link to African civil wars. DTC wants its diamonds to come with a 'guarantee of integrity'. ...

Cake is picked to run consumer PR brief at ITV Digital

21 Jun 2001

LONDON - ITV Digital has hired Cake to handle the launch and ongoing consumer PR work for new pay...The station, which launches in August this year, will be available to terrestrial digital subscribers through what is currently the ON digital network, to be rebranded as ITV Digital next month. The account was awarded on the back of the work the agency has previously undertaken for the digital network ...

CAMPAIGNS: Whiskas targets feline factor in ad - Integrated Marketing

19 Feb 1999 | by STEPHANIE FRANCE

Ketchum Life has worked on the Whiskas Singles account since March 1998.

perceptions Hilary Freeman reports.

28 Feb 1997 | by HILARY FREEMAN

integration is the key: We work together best if the client is open-minded, recognises the contribution ... totally integrated marketing campaign. Countrywide worked in a single team with CIC, advertising agency ...

Integration: PR panache provides an advertising bonus - A recent survey revealed

31 Jan 1997 | by DANNY ROGERS

good advertising campaign to PR, but real integration is involvement at the planning stage ...

British American Tobacco fights back over CSR report

12 Jul 2002 | by HOLLY WILLIAMS

despite criticism that its first-ever CSR report is simply a PR exercise....The tobacco giant last week published its CSR report ... industry and is planning a further 13 reports across the globe this year, with an ongoing rolling programme ... to demonstrate a different approach,' he added. The report reveals only four of the 24 UK medical ...

HARD COMMERCIAL EDGE OF PR 1996: CONFERENCE REPORT; Crowe and Bell launch industry evaluation plan

12 Jul 1996

A plan to adopt a standard PR industry unit for measuring media coverage was launched at the conference by National Dairy council marketing manager Peter Crowe and former PRCA chairman Quentin Bell.

Arla set to launch lactose-free milk

12 Aug 2005

The drink, whose name has yet to be disclosed, will launch in January, backed by a £1.2m integrated marketing campaign. Biss Lancaster is working alongside its sister digital agency Euro RSCG 4-D ... services director Holly Barron, who reports to Arla media and comms manager Arif Bangi, said she hoped ...

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