11 Oct 2011
| by Marco Forato, Unum
social media, never an integrated campaign that brings all the disciplines together.
Last year we ...
first consumer-facing integrated campaign with PR outreach to raise awareness and understanding. As our campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ...
11 Oct 2011
| by Gordon Tempest-Hay, Blue Rubicon
The marcoms industry seems designed to prevent integration, to the detriment of the client....In some respects, the fact that there is still a need for a publication on the power of integrated ...
and driving a wedge through the very concept of integration.
For example, it is not uncommon on the client ...
department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ...
11 Oct 2011
| by Liz Bales, Industry Trust
The UK audiovisual industry is taking an integrated approach to piracy to encourage a change...converting to digital downloading and streaming from unoffical sites. This has enabled millions of illegal film files to be shared, often without money changing hands. This shift from physical to digital piracy ...
the past four years we have implemented a range of integrated campaign messages designed to take our core ...
11 Oct 2011
| by Clare Harbord, Heathrow Airport
Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow..... Engaging, integrated comms can play an important role in restoring that pride and confidence. By integration, I mean aligning the rational and emotional reasons to support Heathrow, and telling a consistent ...
and integrated approach to marketing and passenger comms; improve our media profile (recognising that many people ...
29 Jun 2011
| by Jimmy Leach
Digital diplomats listen as well as they talk, using social media to engage with audiences....'re still a little way from digital by default, but we're integrating digital into the communications work ...
, they are always in review.
Anyone who's worked in digital will know that feeling. As established networks ...
, social media and digital engagement.
We have a web network, with 270 sites in 40 different languages ...
29 Jun 2011
| by James Russell
in the store using their smartphone.
If a digital approach can help the most traditional of British retail institutions, a digital mindset is an absolute minimum in our industry, which is built on communicators using ...
me most was that the audience instinctively 'got' social and digital in its various flavours ...
29 Jun 2011
| by Tim Weber
Social media are essential tools for journalists and media organisations as digital takes over....is happening in the non-linear digital world. If we were not present in the digital and social media space ...
.
To stand out in the sea of digital choice, companies and media organisations need a strong brand. Trust ...
virtuous circle: the trust placed in our reporting is enhanced by the trust audience members have ...
29 Jun 2011
Bringing order to digital strategies can save millions of pounds, according to Blue Rubicon head...The digital transformation of communications is unlike any we have seen before. Whether brand ...
with stakeholders, digital is transforming everything companies do.
Too often though, the corporate response to digital is either a mass of tactics without any strategy, or simply reflects concerns about how to get ...
29 Jun 2011
| by Geraldine Proudler
The use of injunctions in the digital age has been in the spotlight recently. A number ...
be on the same page and have a good working relationship.
Much of the focus in digital crisis situations ...
reputation is to have an effective digital communications network. Through this network, corrective ...
11 Oct 2011
| by Michelle Mitchell, Age UK
An integrated - and lengthy - campaign was the key to ending forced retirement in the UK....critical roles in developing integrated campaigns that deliver change. The emphasis in any campaign changes ...
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