Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading for anyone involved in comms. There has been much conjecture about what clients want from digital ...
Keene turned in an impressive all round score, and its agency credentials were particularly good. With 13 per cent of fee income ploughed straight back into staff training and a range of employee benefits including share options and client satisfaction bonuses, the agency scored maximum points for staff....
Breakthrough Breast Cancer has appointed a digital expert from the private sector to help...traditional and digital PR skills, and to play an integral role in the creation of a genuinely integrated ... of the charity s communications department earlier this year. Foglia was previously a director at digital PR ... is to provide a more integrated comms offering across all platforms, and boost its online presence and e ...
), the irony is that the Digital Britain report - which was supposed to put Britain at the forefront
and not, as one might expect, Prensky s Digital Natives. Perhaps just as surprising, the report found ... Marc Prensky, an acclaimed software desig ner, once wrote a paper titled Digital Nat ives, Digital Immigrants where he claimed that there are two types of users of digital technology. Digital ...
that College Hill has borrowed from the ad agency ethos to develop an integrated approach to design and copy. We have had in-house design for the last ten years and it is now an integral part ... make a proper integrated presentation, says Lane. Sometimes the PR executives find it useful ...
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated
The PR industry's two leading trade bodies have agreed to work more closely together, but played down suggestions of a possible merger.
an integrated solution. Arun Sudhaman and Kate Magee explain what happened....deserting traditional options for all manner of digital-enhanced offerings. Creating cut-through amid ... -neutral, picking one agency from the PR, media, digital and DM spheres. The result is The Big Idea project, run ... brief up for grabs. The four agencies - Porter Novelli (PR), MindShare (media), Publicis Modem (digital ...
Roche has created a senior comms role in an attempt better to integrate UK PR activity within...of senior PR strategy manager and will work across the firm s portfolios. He will report to Roche UK ... to look at comms activity in a more strategic way and to integrate activity. Page joined Roche two ... oncology treatments included the release of a report earlier this month by the Karolinska Institute ...
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