21 Mar 2003
| by Mary Cowlett
Grail of fully integrating broadcast with online and print monitoring has yet to be achie-ved. Service providers report that while clients want greater value for money, they are also becoming more sophisticated ...
, the likes of Durrants and Romeike Media Intelligence have ploughed investment into developing digital ...
07 Dec 2007
| by Ged Carroll, lead consultant (EMEA), digital strategies,
Waggener Edstrom
Integration is the key to the digital age. But new media resemble the Titanic - surrounded...is to
engage and earn the trust of consumers. Digital integration can help us
develop coherent campaigns ...
The explosion of channels available in our digital age seems to engender
enthusiasm and panic ...
fait accompli on a digital services team
that is asked to add the latest digital PR buzzwords. Any ...
24 Mar 2000
| by CREINA LILBURNE
integrated marketing campaign. The contract
commands pounds 100,000 annual fees and is led by director Sally...On-line travel company Travelocity.com has hired Countrywide Porter
Novelli to manage a UK integrated marketing campaign. The contract
commands pounds 100,000 annual fees and is led by director Sally Ward,
reporting to Travelocity CEO Terrell Jones. The brief covers consumer PR
and corporate ...
07 Dec 2007
| by Danny Rogers, editor, PRWeek
will be digital evangelists. Not only have you been blogging since wi-fi broadband became available in coffee...' or the 'here we go again' merchants. If you fall into the latter camp, digital could mean absolutely
anything ...
? Not only does the baffling new lexicon of web 2.0 confuse you, the idea
of having to integrate any ...
of the very best thinking from digital communicators and
marketers. And for the evangelists? Sorry guys ...
07 Dec 2007
| by Ben Mason, head of digital UK, and Paul Borge, head of digital
operations UK, Fleishman-Hillard Digital
directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role...PROs come in. We need to show brands how to create,
or help others create, online experiences integral to the brand.
Marketing companies are coming face-to-face with each other in the
digital land grab. PB: Which ...
07 Dec 2007
| by Ruth Foxe Blader, V-P and director of Ruder Finn Interactive,
Europe
to understand the difference between a journalist with web responsibilities, and dedicated online reporters....digital media. I was surprised by the
tenor of the dialogue: enthusiasm and wonder tempered with
suspicion. The 12 journalists present reported heavier workloads due to the
quantity of online research available ...
. They also reported a great deal of competition from
'citizen journalists', bloggers and freelancers ...
26 Jan 2001
Cohn & Wolfe is the latest agency to form a division in response to the growth of the digital...Cohn digital handle was chosen above new media or e-business because it reflected ...
the digital arena, the lines between consumer, corporate and trade audiences are blurred, and clients need ...
will report to deputy managing director Jonathan Shore.
...
07 Dec 2007
| by Jeremy Thompson, managing director of Durrants
. This was the fifth report coming out of the US in a
row flagging up circulation dips of at least 1.9 per cent or more ...
published print circulation and online user data in the same
report for the first time in August, confirming ...
less dramatic shift.
Our customers are moving to digital delivery in large numbers. Far more
than 50 ...
01 Dec 2000
| by PETER SIMPSON
.
Richard Houghton, who runs new digital economy agency Carrot, says PR agencies can build good new media ...
stay specialists,' she says.
Wosskow's view is that any kind of integrated model means a mediocre ...
to juggle the books and buy in a web master, there's still the challenge of integrating the two disciplines ...
03 Mar 2000
| by REBECCA FLASS
Hi-tech specialist the Banner Corporation is launching an
integrated marketing package aimed...Hi-tech specialist the Banner Corporation is launching an
integrated marketing package aimed at internet and dot.com
businesses.
The agency is offering a service which incorporates PR, research ...
an integrated marketing package for some time,
but this is specifically geared at the internet world. We re ...
to remove filters
