07 Dec 2007
| by Ged Carroll, lead consultant (EMEA), digital strategies,
Waggener Edstrom
Integration is the key to the digital age. But new media resemble the Titanic - surrounded...is to
engage and earn the trust of consumers. Digital integration can help us
develop coherent campaigns ...
The explosion of channels available in our digital age seems to engender
enthusiasm and panic ...
fait accompli on a digital services team
that is asked to add the latest digital PR buzzwords. Any ...
20 Aug 2004
| by Julia Hobsbawm, professor of public relations at the London College of Communication, julia@hmclondon.co.uk
Journalists don't have it easy these days. Not only is their integrity and accountability...Matthew d'Ancona defined the war on terror as 'a propaganda war'. In other words, journalists' reports ...
to illustrate to the media that they have caused her death simply by reporting from the region.
Hence ...
within regiments created debate about the purity of reporting that takes place through lenses monitored ...
07 Dec 2007
| by Danny Rogers, editor, PRWeek
will be digital evangelists. Not only have you been blogging since wi-fi broadband became available in coffee...' or the 'here we go again' merchants. If you fall into the latter camp, digital could mean absolutely
anything ...
? Not only does the baffling new lexicon of web 2.0 confuse you, the idea
of having to integrate any ...
of the very best thinking from digital communicators and
marketers. And for the evangelists? Sorry guys ...
07 Dec 2007
| by Ben Mason, head of digital UK, and Paul Borge, head of digital
operations UK, Fleishman-Hillard Digital
directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role...PROs come in. We need to show brands how to create,
or help others create, online experiences integral to the brand.
Marketing companies are coming face-to-face with each other in the
digital land grab. PB: Which ...
24 Oct 2008
Weber Shandwick has poached Edelman's head of digital culture and emerging media....Simon Collister will be joining Weber Shandwick in November as head of
digital for its consumer practice He will report to Scott Wilson, MD of Weber Shandwick's consumer
division. Weber Shandwick has a digital division, led by James Warren, but this is
the first time the agency will have a head ...
07 Dec 2007
| by Ruth Foxe Blader, V-P and director of Ruder Finn Interactive,
Europe
to understand the difference between a journalist with web responsibilities, and dedicated online reporters....digital media. I was surprised by the
tenor of the dialogue: enthusiasm and wonder tempered with
suspicion. The 12 journalists present reported heavier workloads due to the
quantity of online research available ...
. They also reported a great deal of competition from
'citizen journalists', bloggers and freelancers ...
02 May 2002
| by Chris Scott,
LONDON - The entire communications team of ITV Digital have lost their jobs following the firm...communications staff made redundant as the digital platform collapsed late on Tuesday.
Prior to this week all ...
redundant at the time of its rebrand from ONdigital, leaving the remaining PR team to report to marketing director Jeremy Dale.
The PR team are among 250 staff who have lost their jobs at ITV Digital's London ...
07 Dec 2007
| by Jeremy Thompson, managing director of Durrants
. This was the fifth report coming out of the US in a
row flagging up circulation dips of at least 1.9 per cent or more ...
published print circulation and online user data in the same
report for the first time in August, confirming ...
less dramatic shift.
Our customers are moving to digital delivery in large numbers. Far more
than 50 ...
17 Apr 2009
I'm torn after reading that Vodafone scooped the top CSR reporting award again this year (News, 10...On the one hand, it's good to hear CSR reporting is getting stronger and
players remain committed ...
's disappointing to see the categories being
awarded. When I worked on the first BT CSR reports back in the early
1990s, the awards agenda was remarkably similar. At that time, CSR
reporting was a pioneering field ...
25 Jun 2004
PRReport editor Sebastian Vesper takes a look at the industry in Austria, Germany and Switzerland.
to remove filters
